The purpose of the sales flow is to take what is learned in the “MAGIC NON MAGIC
FORMULA” and to put that into action in a very simple way. Your job is to reach
out and follow up with people until the following happens.
Keep in mind that you are essentially working a sales pipeline. You are feeding it leads with the lead generation tactics we teach you such as social media prospecting. Calling leads, offline marketing tactics, people you already know and content marketing. Eventually when you generate revenue you can reinvest that into paid ads at which point you will be living the lab top lifestyle. remember 10 peoples will be 1120 and 20 will be 2,500. So lets read on to see how this works.
A.) They completed the task that is asked of them such as view a video, listen to a recording, look over a document, or join your business.
B.) They express they are no longer interested
C.) communication is lost which means you have reached out to them via, calling, text, email,
and they have not reached back on multiple occasions.
These are the only real outcomes that can happen. Remember your job is to sift and sort and the earlier you are into the process the more people will be filtered and that is ok.
There are nuances to this such as the fact that you will be always bringing new people into your lead funnel so you will not be scared to let people go. We are not constantly harassing people so if you call someone more then 3 times keep in mind its ok to give them a break and follow up later as sometimes things happen.
The fact of the matter is that people will be in 4 stages.
1. Initial contact and qualification
2. They have been qualified but haven’t seen the video
3. They have seen the video but have not seen the presentation
4. They have seen the presentation but have not join yet. This is will be the close out stage.
That’s it at the end of the day. The scripts will be on the script page to help you know what to say but really that’s it and you wash rinse and repeat until the following outcomes discussed earlier happens.
INITIAL REACH OUT
Your goal here is to make contact with people and be constantly doing so. That means different things depending on what type of lead generation strategy you are using.
In the case of calling leads we are buying lists of leads of qualified people and are further qualifying them to us ourselves. This allows us to establish communication and the know, like, and trust factor with people.
At the end of the day we want to know if they are open, and if they are send them to the info. That’s it!
We are not selling, we are not presenting, we are just verifying if they are open and seeing if they can
follow directions and watch a 6 minute video. If they cant do that, then they will most likely not be a good
teammate or business partner.
Follow ups
Your goal here is to see if they have completed the task given or not.
For example have they seen the video, or the presentation, maybe even the compensation plan.
If they have move forward and answer questions.
IF they have not, see if they still want to see it, and scheduled another appointment or see if they
can see it immediately for you to follow up with them. Its only 6 minutes at first. The longer ones
reschedule. If any video is longer then 15 minutes set a schedule as soon as possible.
You can also qualify them again and see if they are serious or not.
At the end of the day if they are interested they will review the info. They will review the 22
minute presentation. They will pick up the phone. Yes life happens and its ok to call a few times
but they can respond to a text and pick up the phone. We are not chasing people.
THINGS TO KEEP IN MIND!!!
Passive Follow up
You will also be using passive follow up tactics and not just depending on calling people. Passive follow up is mainly email marketing but also you doing live streaming on your social media platform of choice.
So this is not a call, call, and keep calling until they hate you sort of thing. Well will be follow up around 3 times and then we will let the passive follow up do its job.
To text or to leave voice mails?
I would text preferably but you do need to ask them if the number is a home phone or cell phone. You want cell phones to be honest bc this business becomes hard if they dont have it. You’d be suprised how many people give their home phone number.
Texting is also easier when you are new and saves time. You know they got it so if they dont answer well, there you have it. You can also respond from time to time until the give you a definitive answer. Again let the passive follow up do its job.